Pestana CR7 Lifestyle Hotels has officially unveiled Inverse by CR7, a new brand aiming to reinvent the traditional sports bar concept on a cosmopolitan level, blending sport, gastronomy, signature cocktails, music, and a continuous programme of events.
With locations already confirmed in Lisbon, Funchal, Madrid and Marrakech, Inverse by CR7 aspires to be much more than just a place to watch sports. The new brand positions itself as a vibrant and dynamic entertainment hub, merging local experiences with a global identity.
The selected locations reflect the international ambition of the project: in the heart of Baixa Pombalina, Lisbon; by the Funchal Marina; on the iconic Gran Vía in Madrid; and in one of the trendiest neighbourhoods of Marrakech. While all venues share the same global energy and visual identity, each one also reflects the unique culture and flavour of its city.
The concept was developed to ensure a consistent and recognisable identity worldwide – from interior design and team training to visual communication. The menu, curated by Executive Chef Borja Veguillas of Pestana Gran Vía Madrid, features core dishes across all venues, such as the Goat Burger, alongside exclusive local creations inspired by each destination.
The drinks menu highlights signature cocktails like the Ballon d’Or, Fair Play Cocktail, and Leyenda Cocktail, all designed to elevate the overall dining experience. Music is another key element of the concept, with a bespoke soundtrack curated by DJ Michael C., delivering a carefully crafted soundscape to enhance every moment.
With this new venture, Pestana CR7 Lifestyle Hotels seeks to further strengthen its position as an international reference in the hospitality and entertainment sectors.
