‘We wanted to convey the freedom and rebelliousness of the Atlantic spirit.’ It was with this mission in mind that Mar Salgado (meaning ‘salty sea’), the first fragrance from the Sense of Madeira brand, was created. Inspired by the strength and authenticity of the ocean, this creation is the result of the passion for the island shared by Paula Lobo, commercial director, perfumer Irene Gisbert and Enric Cortiñas, digital marketing specialist.
Paula Lobo tells us how it all began. "On a trip to Madeira, we realised that there was nothing in the field of perfumery that could serve as a souvenir. It seemed obvious to us to create something that would remind people of the moments they experienced in the archipelago. Although I am Portuguese, the truth is that this destination is surprising."
After Mar Salgado came Flor de Chá (meaning ‘tea flower’). ‘It may not be the first image that visitors associate with Madeira, but tea has a strong historical and cultural connection. We wanted to showcase this less obvious facet.’
With artisanal production and the use of natural essences, the brand, which officially launched its first fragrance in November 2024, rejects industrial logic. ‘Our goal is to work with local shops, support local commerce and create a more intimate connection with the consumer,’ Paula emphasises.
With fresh and light citrus notes, each perfume preserves the essence of the wearer.
www.senseofmadeira.com
